Zero Excuses, Zero Pounds: Lose 10kg in 28 Days

Zero Excuses, Zero Pounds: Lose 10kg in 28 Days

You've been here before. The Monday reset. The two good weeks. The weekend that derails everything.

This is the programme that finally explains why that keeps happening, and exactly what to do instead.

Written by Alex, a certified fitness coach and nutritionist who spent his thirties as a software engineer, stress-eating through deadlines, and failing every diet he tried. This isn't a book written by someone who's always been fit. It's written by someone who was exactly where you are.

What you get:

📘 Main E-book (130+ pages, PDF + EPUB)
Four structured phases covering the science, nutrition, movement, and lifestyle habits you need, in the order you actually need them:

• Phase 1: The Science Week — Understand metabolism, BMR, TDEE, and how fat loss actually works. Explained like a human being, not a biology textbook.
• Phase 2: The Nutrition Week —The plate method, protein targets, and the difference between slow carbs and fast carbs. No food is banned.
• Phase 3: The Movement Week — 4 progressive workout circuits (HIIT, Upper, Lower, Full Body) with exercise illustrations and video demonstration links.
• Phase 4: The Lifestyle Lock-In — Sleep, stress, alcohol, NEAT, and how to make all of this permanent — not just a 28-day blip.

🧮 Interactive BMR & TDEE Calculator (HTML file)
No maths required. Enter your age, weight, height, and activity level. Get your exact calorie target, macros, and week-by-week timeline in under 60 seconds. Works in any browser, completely offline.

🍳 Bonus A — 7-Day Kickstart Meal Plan
Day-by-day meals for your first week. Every calorie and macro mapped out, with simple prep instructions.

📗 Bonus B — 15 Fat-Loss Recipes
High-protein, low-effort meals. Full macros listed for every recipe. Breakfast, lunch, dinner, and snacks included.

📋 Bonus C — 28-Day Progress Tracker
Daily logging templates for weight, mood, energy, sleep, and workout completion. Your accountability partner on paper.

💬 Bonus D — 28 Daily Affirmations
One morning mindset anchor per day. Short, grounded, non-cringe. Because the mental game is half the battle.

Real Results:

 "I'd been stuck at the same weight for two years... By week three I'd lost 4kg and wasn't suffering." - Sarah, 34 (−6.8kg) 

"I fell off in week two. Completely. But the mindset chapter made me get back in rather than quit entirely." - Marcus, 41 (−5.2kg) 

"The recipes are genuinely good... The tracker kept me honest." - Layla, 29 (−7.1kg)

Who this is for:

• Adults who want to lose weight without destroying their quality of life
• Anyone who has failed at diets before and wants to understand why
• People who don't have time for complicated meal plans or 2-hour gym sessions
• Anyone who wants a system they can actually explain to themselves

Who this is NOT for:

• Athletes looking for performance nutrition
• Anyone seeking a magic bullet (it doesn't exist, this book won't pretend otherwise)

Format:
Delivery: Instant Download. Delivered as a ZIP file containing:

• zero_excuses_zero_pounds.pdf
• zero_excuses_zero_pounds.epub
• bmr_calculator.html

Works on: Windows, Mac, iPhone, Android, Kindle, Kobo, Calibre, Apple Books, Adobe Reader.

🔒 7-Day Money-Back Guarantee: If you read the guide, try the calculator, and feel this system isn't for you, just email us within 7 days for a full refund.